This label, set up in 2003 by the Bordeaux Chamber of Commerce and Industry, rewards wine estates as well as companies that add value to wine tourism in the region of Nouvelle-Aquitaine. This contest classifies them in 8 categories :
In each category a Gold - Best Of Wine Tourism is attributed to the winner and laureates (3 or 4 for each category) are also elected and rewarded. Each year, an award ceremony is held to reward the new laureates. The national winners are selected for the International Best of Wine Tourism Award. Since the creation of this contest, 3100 candidates have participated and more than 465 wine estates have obtained a prize.
The winner of this award obtain a trophy as well as a welcome plaque to inform visitors that the quality of their wine tourism services has been recognized and rewarded.
In addition, this contest allows participants to benefit from high visibility among tourism professionals with a nationally and internationally media coverage and among the general public through a wide distribution through social networks (Facebook, Instagram, Twitter).
Finally, a mini-guide book listing the winners of the contest is published to more than ten thousand copies each year and is also downloadable online.
The Bordeaux Chamber of Commerce and Industry has also set up the "Great Wine Capitals Travel Network" allowing 9 capitals of great vineyards to work in close collaboration and facilitate exchanges between these "capitals".
These capitals are:
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