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The labels of the wine-making sector


Office de Tourisme du Grand Saint-Emilionnais
Place du Clocher
33330 Saint-Emilion

05 57 55 28 28



Numerous labels have been created with the aim of highlighting the quality of our heritage (viticulture, agricultural etc ...) to give it all the visibility it deserves to the public ; tourists or consumers.


A national label: "Vineyards and Discoveries"


In order to promote wine tourism, now called "oenotourism", the label "Vineyards and Discoveries" was instituted in 2009 by the Ministry of Tourism and Agriculture.


The duration of the labeling is 3 years for oenotouristic destinations offering various touristic products : visits of cellars and wine cellars, accommodation, restaurants, wine bars, cultural and/or natural and/or intangible heritage, tourist offices etc ...


All the beneficiaries of the label are committing to :

  • Respect all the criteria of the rules of the label "Vineyards and Discoveries"
  • Advocating and apply responsible consumption


In 2011, 19 destinations in France such as Dijon Côte de nuit and Muscadet Loire Océan were already labeled "Vineyards and Discoveries".


6 wine roads were labeled in Gironde in the end of 2015 :




A regional label: "Vineyards Destination"


This label issued by the region of New Aquitaine is aimed at all the vineyards of the region. Today, there are about 700 vineyards labeled "Vineyards Destination".


The estates labeled correspond to a very precise charter guaranteeing:

  • the respect for opening hours and opening periods
  • the information on the languages used into the property
  • the price display
  • conditions of visit
  • the provision of tourist information
  • the respect of the environment.






Careful : Alcohol abuse is dangerous for the health. Please drink responsibly.

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